theMVP is a custom computers manufacturing company.
We've been managing their content for over 6 years now.
We've been managing their content for over 6 years now.
Our Solution
When you don't know the answer to something, throw everything you got.
And here's what sticked;
1) Build Photos - against all formulas of "selling a lifestyle", our product photos just work. because all social media algorithms are designed to show any type of content - only to the people who are likely to watch.
The message on your social media is not to persuade the buyer, but only to find them.
Welcome to the machine.
2) Long Form - In a market full of companies chasing trendy reels - we actually took the time and effort to understand the customer's niche, and educate them about what hardware would best fit them - across 11 different use cases.
This became our leverage point.
3) Short Form - despite all this, we're still not immune to the short attention span of our generation :( - and neither did we have piles of investor money to burn. So instead our choice of weapon was volume, lots and lots of it.
As their social media team, we produce over 100 pieces of content across platforms, every month.
All 3 of these channels combined, create a robust funnel strategy where short videos are used to attract, long educational videos create trust, and great product photos drive conversion.
Consistent feedback from theMVP's sales team was that, it has become much easier to convert - as digital word of mouth spread, over the years.
